Project Details

In 2024, Velvo made a powerful statement in Pakistan’s marketing and entertainment landscape with the spectacular Velo 2020 Brand Activation Event, organized and executed flawlessly by Creative Executions & Asif Nicky. The event, featuring legendary music icon Sajjad Ali, the glamorous Umaima Malik, and several other renowned artists, set a new benchmark for immersive brand experiences and live entertainment excellence.

Creative Execution successfully organized Velo 2020, a dynamic lifestyle and brand activation event that brought together innovation, entertainment, and immersive experiences. From concept development to on-ground execution, our team managed venue production, artist logistics, crowd engagement, and brand alignment—delivering a seamless and vibrant showcase for the youth-centric Velo campaign.

A Revolution in Brand Experience

The Velo 2020 Brand Activation Event wasn’t just another product showcase — it was a creative fusion of music, performance, and brand storytelling. Designed to reflect the modern, energetic, and forward-thinking image of Velvo, the event perfectly embodied the brand’s identity: bold, innovative, and youth-driven.

Held at a high-profile venue, the evening featured an impressive setup with futuristic lighting, cutting-edge stage design, and premium sound quality. Guests were welcomed into an electrifying environment that combined lifestyle, innovation, and art — all the hallmarks of Creative Executions’ production excellence.

Sajjad Ali & Umaima Malik – Icons Who Lit Up the Night

The crowd erupted in excitement when the legendary Sajjad Ali took the stage, delivering a timeless performance that bridged generations of music lovers. His soulful voice and signature melodies set the tone for an evening full of nostalgia and artistry. From his classic hits to his latest compositions, Sajjad’s performance created an atmosphere of pure musical enchantment.

Adding glamour and cinematic brilliance to the event was the stunning Umaima Malik, who captivated the audience with her charismatic presence and elegant performance. Her appearance reflected the stylish and youthful energy of the Velvo brand, connecting perfectly with its modern image and audience appeal.

Several other talented artists also graced the stage, ensuring that every moment of the Velo 2020 Brand Activation Event was bursting with creativity, passion, and entertainment.

Creative Executions & Asif Nicky – Crafting Experiences Beyond Expectations

At the heart of this grand success were Asif Nicky and his team at Creative Executions, known for transforming events into unforgettable experiences. Their attention to detail, technical mastery, and aesthetic vision turned the Velo 2020 Brand Activation Event into a masterpiece of modern event design.

From conceptual planning to stage execution, every element was perfectly synchronized — lighting choreography, stage transitions, and artist management all showcased their industry-leading expertise. With over two decades of excellence, Asif Nicky has become a name synonymous with high-caliber entertainment and flawless execution.

Velvo – Redefining Brand Presence

Through this spectacular event, Velvo successfully reinforced its brand philosophy of innovation, confidence, and connection. The Velo 2020 Brand Activation Event 2024 was more than a promotional night — it was a cultural moment that demonstrated how modern brands can engage audiences through creativity and emotion.

The collaboration between Velvo, Asif Nicky, and Creative Executions not only strengthened the brand’s image but also showcased Pakistan’s growing expertise in world-class event production.

The Velo 2020 Brand Activation Event 2024 proved that when music, creativity, and innovation converge — magic happens. With performances by Sajjad Ali, Umaima Malik, and a star-studded lineup, the night stood as a celebration of talent, brand vision, and creative excellence.