In 2014, Asif Nicky played a pivotal role as the Head of Artist & Logistics Management for Coke Studio, one of Pakistan’s most iconic musical platforms. Overseeing operations from artist coordination to stage logistics, Asif ensured seamless production for a season packed with legendary performances and groundbreaking fusions. His expertise brought efficiency, harmony, and professionalism to every backstage moment, making this season a memorable chapter in Pakistan’s musical journey.