Coke Studio 14 marked a revolutionary chapter in Pakistan’s music industry, blending bold innovation with cultural nostalgia. Under the leadership of Asif Nicky as Head of Artist & Logistics Management, the show’s logistical and creative coordination reached new heights. From onboarding a diverse lineup of iconic and emerging artists to managing high-level logistics and backstage operations, Asif ensured smooth execution at every level. His role was critical in aligning artist schedules, managing rehearsals, coordinating technical needs, and ensuring seamless backstage management during production. Coke Studio 14’s massive digital success and rebranding impact were made possible through precise logistical orchestration and efficient artist coordination, led by Asif Nicky.
